February 25, 2008

Team One Puts the H in Hybrid for Lexus

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LOS ANGELES – Team One Los Angeles recently finished a campaign for Lexus Hybrids that examines what the world would be like without the letter “h,” according to www.dexigner.com.

The 60-second spot takes viewers through a series of humorous scenes looking at what major landmarks, news stories, classrooms, and typical office environments would look like if all the h’s were mysteriously missing. Viewers see Los Angeles ’ “OLLYWOOD” sign, outdoor signage for a local “otel,” and the “h” missing from a computer keyboard button. 

In the story, the h’s have abandoned our society after simply finding a better place to live-on the back of Lexus’ lines of hybrid cars.

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