February 25, 2008
Team One Puts the H in Hybrid for Lexus
LOS ANGELES – Team One Los Angeles recently finished a campaign for Lexus Hybrids that examines what the world would be like without the letter “h,” according to www.dexigner.com.
The 60-second spot takes viewers through a series of humorous scenes looking at what major landmarks, news stories, classrooms, and typical office environments would look like if all the h’s were mysteriously missing. Viewers see Los Angeles ’ “OLLYWOOD” sign, outdoor signage for a local “otel,” and the “h” missing from a computer keyboard button.
In the story, the h’s have abandoned our society after simply finding a better place to live-on the back of Lexus’ lines of hybrid cars.