Managing the Financial Side of Commercial Fleets

BMW: What to Do Next with Electric Mini Test

January 04, 2010

WOODCLIFF LAKE, NJ - There are about 600 pure electric versions of BMW's Mini running around. The German automaker is now about six months into its test of how the electrics will hold up in real-world consumer tests. Now it's trying to figure out what to do next.

"We're looking at whether to extend (leases) with the existing clientele or (find) a new clientele next year," said Ian Robertson, BMW's worldwide sales and marketing chief in an interview with Drive On earlier this month.

But he says BMW is learning a lot from the experiment:

For one, he says, there's a big problem with different cities that typically blanket a metro area having different requirements for the garage recharging equipment required to own an electric car. In fact, there's not even a common recharging plug depending on what country you're in, Robertson says.

"It would be really good if we had a common plug across the world," he says. It's all part of the adjustments that are going to have to come with an electric-car world.


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