Do You Have a Clear Mission for Your Fleet?
PHOTO CREDIT: ISTOCKPHOTO.COM/KUTAY TANIR
Running a fleet of company vehicles, as with any departmental discipline in any company, is a result of a series of large and small decisions that take place over time. Some are reactionary, made in response to situations. Others are the result of regular, carefully planned analysis and research that occurs on some schedule.
At their core, these decisions have one overarching foundation: accomplishing the fleet’s mission. Everything fleet managers do, from day-to-day "putting out fires" to long-term planning is guided by the mission — provided the fleet has a mission. If it doesn’t, serious thought should be given to establishing one, formally and in writing.
Why Does the Company Have Fleet Vehicles?
Companies decide to provide vehicles to selected employees for a number of reasons, including:
■ Part of a competitive compensation package designed to help attract, hire, and retain talented employees.
■ For sales and marketing personnel to carry product and POS materials, and to entertain customers.
■ For service employees to carry tools, equipment, and parts to service customers.
■ To deliver product.
One or more of these reasons are the basis and purpose for company-provided vehicles. Is there a difference between purpose and mission? This analogy explains the difference: when you put a new front door in your home, the purpose of a screwdriver is to tighten a screw. The mission, however, is to put in a front door.