Managing the Financial Side of Commercial Fleets

Chrysler LLC Announces New Head of Global Electric Motorcars

August 08, 2008

AUBURN HILLS, MI – Chrysler LLC has named Bruce Coventry chief executive officer of Global Electric Motor Cars LLC (GEM). He continues in his role at Global Engine Manufacturing Alliance (GEMA) serving as non-executive chairman. In addition to his responsibilities with GEMA, Coventry will continue to build on the innovation and engineering technology at GEM. He will also focus on expanding market share in Chrysler's mission to deliver environmentally friendly products to customers.

Larry Oswald, current chief executive officer – GEM, has announced his intention to retire.

Most recently, Coventry was VP – GEMA. He joined the company in 1995 and was named president of GEMA in 2002.

Bruce Baumbach continues to manage the day-to-day operations of GEMA and reports to Richard Chow-Wah, vice president – Powertrain Manufacturing Chrysler LLC. The GEMA facility is located in Dundee, Mich. 

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

Fuel payment and control systems featuring various branded, multi-branded or universal credit cards offered by fleet management and leasing companies to reduce driver and company fleet office administration, to simplify reporting of data useful to fleet operating and expense records, and to better insure compliance with company fuel usage policies or requirements.

Read more

Up Next

More From The World's Largest Fleet Publisher