Managing the Financial Side of Commercial Fleets

Campbell Named to Succeed McVeigh as Head of GM Fleet & Commercial Operations

January 20, 2009

DETROIT – Brian McVeigh, general manager of GM Fleet & Commercial Operations, announced that he will retire effective March 1. McVeigh has held the position of general manager of GM Fleet & Commercial Operations since March 1, 2003. He has been with GM for almost 39 years. Named to succeed McVeigh is Jim Campbell. He will transfer to his new position effective Feb. 1. The announcement was made to all GM employees at 2 pm EST on Jan. 20.


Prior to his new appointment, Campbell was director of retail incentives. Campbell also served as marketing director for Chevrolet cars, a position he has held since April, 2004. Campbell was responsible for overseeing the entire Chevy car lineup, setting a strategy for his staff to create market presence for Chevy cars, build brand equity, develop advertising and establish price positioning.


As part of the transition of management responsibilities, McVeigh and Campbell will jointly visit GM's major fleet accounts and fleet management companies during the month of February.

Previously, Campbell was marketing director for Impala, Monte Carlo and Chevrolet motor sports since April, 2002. Campbell joined General Motors in 1988 as a district manager at Pontiac Division. While at Pontiac, he was named district manager -- telemanagement in 1989, metro district manager in 1991 and manager -- zone marketing and distribution in 1993.

The following year he was named assistant brand manager for the Pontiac Grand Am. In 1997, Campbell became regional manager -- Midwest, based in Kansas City for Pontiac-GMC. He was named brand manager for the Corvette and Camaro at Chevrolet Division in June of 1998. He later became brand manager for the Chevrolet S-10 and Colorado pickup in July 2000.

Campbell earned a BA at the University of Michigan and an MA at Notre Dame University.

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