Managing the Financial Side of Commercial Fleets

Chrysler Reveals 5-Year Plan Business Plan

November 06, 2009

AUBURN HILLS, MI - Revealing it five-year business plan on Nov. 4, Chrysler Group LLC said it's working to introduce a test fleet of plug-in hybrid minivans and trucks in 2011 and possibly an all-electric vehicle in 2012.

Until then, internal combustion engine vehicles will dominate the automaker's lineup, with increased focus on fuel efficiency using start-stop systems and Fiat engine technology. All of Chrysler Group's four vehicle brands — Chrysler, Dodge, Jeep, and the new Ram truck standalone brand — are expected to benefit either by sharing components, platforms, or engines and technology with Fiat vehicles.

In 2012 and 2013, the Chrysler brand will get four all-new vehicles based on Fiat architecture, while Dodge will get three Fiat-based passenger cars.

Robert Kidder, chairman of the board, said the leadership team's "top priority is to invest to create a compelling brand and product offering." Unlike in the past, "Chrysler will manage the supply chain to match customer demand and production," he said.

Ralph Gilles, president and CEO of the Dodge Car Brand, reported a "complete repackaging" of Dodge Car Brand models with a "new options mix" will be fully implemented by the end of Q4 2009, and a "complete overhaul of branding, marketing, positioning and point of sale, completed by Q2 2010."

Dodge Ram Brand President and CEO Fred Diaz's vision is to make the Dodge Ram Brand a "unique Ram brand identity, separating Ram from Dodge," and focused on its truck portfolio and customers.

For the full business plan, click here.


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