Yokohama to Raise Tire Prices in December

FULLERTON, CA - Yokohama Tire Corp. will raise its tire prices up to 8 percent, effective Dec. 1. In-line adjustments will be announced later, reported Modern Tire Dealer.

Yokohama officials say the increase is necessary due to escalating raw material, manufacturing and transportation costs. The company is the latest in a long list of tiremakers to announce price hikes. Others include:

• Toyo Tire U.S.A. Corp., which will hike its passenger, light truck and commercial truck tire prices up to 6 percent on Nov. 1.
• Falken Tire Corp., which will hike its passenger, light truck and medium truck tire prices up to 8 percent on Nov. 1.
• Kumho Tire U.S.A. Inc., which will raise consumer and medium truck tire prices up to 6.5 percent, also on Nov. 1.
• Hankook Tire America Corp., which will raise its consumer and commercial tire prices up to 6.5 percent on Nov. 1.
• Cooper Tire & Rubber Co., which will hike its consumer tire prices in North America also as much as 6.5 percent on Nov. 1.
• Pirelli Tire North America says it will hike its consumer tire prices in the U.S. up to 7 percent, effective Dec. 1. Goodyear Tire & Rubber Co. raised its medium truck tires prices up to 8 percent on Oct. 1.