Managing the Financial Side of Commercial Fleets

Manheim Announces New General Manager & Auction Manager

December 17, 2013

As part of its continuing focus on developing talent and improving its customer experience, Manheim has named Chad Ruffin as general manager for Manheim Southern California, and has promoted Donny Cohen to auction manager for Manheim Daytona Beach and Manheim Jacksonville.

“The hiring of Chad is a true testament to Manheim’s goal of putting leaders in place to drive business growth and expand our customer base,” said Rock Anderson, RVP, West Region Operations. “Our customers will benefit from his leadership, industry knowledge and insights.”


Ruffin has spent more than 16 years in the automotive wholesale industry. He began his role at Manheim Southern California, located in Fontana, on December 10.

During his career Ruffin has worked for Manheim, HSBC, Arcadia/Citi Financial and others. Ruffin spent five years at Manheim earlier in his career in various roles, including dealer sales manager, Ford account manager, recon manager and assistant recon manager. He is a graduate of Saddleback College in Mission Viejo, Calif.

“It is always exciting to promote great talented employees like Donny,” said Mike McKinney, RVP, East Region Operations. “He is a dynamic leader who will use his expertise and experiences to deliver solutions that help our customers succeed.”


Cohen assumed his new role for the two locations earlier this month. He is responsible for the day-to-day management and oversight of both locations, and will be supported by managers and supervisors focused on specific functional areas.  

Cohen has more than 21 years of automotive wholesale experience, including seven with Manheim.  He was named assistant general manager at Manheim St. Pete in early 2012. Prior to that role, Cohen worked at Manheim Fort Myers. 


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