Automotive Fleet

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Social Media

Dealing With the Dark Side of Social Media

Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)

Using Facebook to Boost Recall Response

To convey the urgency of the Takata recall and improve response rates, Honda produced videos targeted to Facebook users who haven't brought in their vehicle. This video features Stephanie Erdman, an Air Force officer who nearly lost her right eye after a Takata air bag inflator ruptured during a crash. Video via YouTube.

GPS Insight Offers Mannequin Challenge Video

Telematics provider GPS Insight has added their contribution to the Mannequin Challenge, a viral video trend in which people remain frozen in action while a camera records their poses.

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