Cadillac has launched a subscription-based on-demand vehicle utilization program that provides access to Cadillac vehicles without a commitment to lease, finance, or buy.
With BOOK by Cadillac, users pay a flat monthly fee of $1,500. Membership is month-to-month and no long-term committment is required.
Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service, with certain location restrictions. Maintenance, insurance, taxes, and detailing of the vehicle are handled by Cadillac.
Members will have access to the current-year Platinum Level trim Cadillacs, such as the XT5, CT6, Escalade and V Series. There is no mileage limit with the service.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
Originally posted on Automotive Fleet