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Fleet FAQ? Telematics & Fleet Tracking

Q. We have a good safety program, but are still having trouble with speeding. Can you offer some tips about how we can get a handle on speeding using our telematics solution?

A. Having a safety program is crucial to getting a handle on speeding or any other risky behaviors, so you likely have the foundation you need to get started.


You can emphasize how important driving the posted speed limit is by launching a safety campaign that focuses specifically on speeding and aggressive driving—and use your telematics platform to monitor and coach drivers to improve their behavior.


For example, with Geotab GO, speed information can be viewed in MyGeotab on a route map. Further, you can develop scorecards specific to speeding—and even use it as part of your rewards program during the campaign period—and create rules and exception-reporting based around speeding.


To launch a successful driver safety campaign you’ll need to do the following:

  • Set a goal—e.g., reduce or eliminate speeding, defining your campaign.
  • Identify a campaign manager and internal stakeholder.
  • Create the campaign—include a communication and compliance strategy.
  • Promote the campaign.
  • Evaluate the progress and make adjustments as needed.

In addition to keeping your drivers safe, you should see other benefits as well during a speeding campaign, including lowered fuel and maintenance costs.

Expert Bio

Answered by : Sherry Calkins

Associate Vice President, Strategic Partners

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

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