FULLERTON, CA – Due to continued record increases in the costs of raw materials and energy, Yokohama Tire Corp. will adjust prices on its consumer tires by up to six percent, effective July 1, according to Modern Tire Dealer magazine. There will be in-line cost adjustments as well, which will be announced at a later date.
Commercial light truck, medium truck, and off-the-road tires will not be affected by the increase.
Yokohama is the latest tire company to announce the need for price increases. Toyo Tire U.S.A. Corp., Goodyear Tire & Rubber Co., Continental Tire North America Inc., Michelin North America Inc., Cooper Tire & Rubber Co., Pirelli Tire North America Inc., Falken Tire Corp., Federal Tire Corp., and Hankook Tire America Corp. have also announced price increases since April 30.
Originally posted on Automotive Fleet