HERNDON, VA - Volkswagen of America, Inc. announced the launch of its smart phone-optimized mobile Web site, m.vw.com. The mobile Web site is compatible with all web-enabled cell phones and mobile devices.
"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," explained Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," added Taylor. The result is a service that can help consumers and owners find the information they need when they need it.
According to the CTIA Wireless Association, there are more than 270 million mobile consumers in the U.S. This represents 88 percent of the population, emphasizing that most Americans use their cell phones to help navigate their lives and accomplish daily tasks.
Instead of doing research about a new Volkswagen from home, potential owners can now find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.
Designed and implemented by interactive agency AKQA, the new site reflects Volkswagen's dedication to innovation and quality. It gives customers all of the important information from vw.com tailored for the convenience and flexibility of a mobile site.
Customers have instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.
Experience the new Volkswagen mobile Web site at m.vw.com.
Originally posted on Automotive Fleet