LOS ANGELES - The 2010 Ford Taurus was named International Car of the Year (ICOTY) Dec. 2 during the Los Angeles Auto Show press days.
The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines, and Web sites.
"This award is not centered on power and performance. It's about how a car reflects our personalities, lifestyles and self-image, and how well the automaker achieves that goal through the design and marketing of the vehicle," said Courtney Caldwell, ICOTY's creator and executive producer and editor-in-chief of Road & Travel Magazine.
With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS) with Cross Traffic Alert, MyKey parental programmability, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link.
Originally posted on Automotive Fleet