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Vehicle Interiors

My prediction is that autonomous vehicles will create a paradigm shift in vehicle design, whereby interior design will become the primary brand differentiator in the future. What will drive this paradigm shift is that future autonomous vehicle design will focus primarily on the passenger and not the driver. This will create a tectonic shift in vehicle design with ramifications that will take decades to fully play out.

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Mercedes-Benz Gives 2017 E-Class Major Interior Upgrade

Mercedes-Benz will roll out its 2017 E-Class mid-size luxury sedan with new interior features such as a high-resolution display that appears to hover in space, finger-swipe controls for the infotainment system, and touch-sensitive steering wheel buttons as a first for the automaker.