Volvo Cars Aims to Be Market Leader in Plug-in Hybrid Technology
GOTHENBURG, SWEDEN - Volvo Cars continues to focus heavily on advanced green technology and is now taking yet another major step forward in keeping with the company's over-riding vision - DRIVe Towards Zero. A unique joint project together with Swedish energy supplier Vattenfall is prompting the production of battery-powered Volvos featuring plug-in hybrid technology as early as 2012.
"There is no doubt that the environmental issue is at the very top of Volvo Cars' product development agenda right now," says Stephen Odell, President and CEO of Volvo Cars. "Carbon dioxide emissions from our cars will be drastically reduced by the plan we are now implementing and our aggressive electrification strategy will put us in a leading position when it comes to environmentally optimized passenger transport."
There are many benefits to plug-in electrical hybrids: carbon dioxide emissions are far lower and with an electric motor offering higher power, the car's performance is also far better. Being able to offer a truly attractive car that does not compromise on the other important properties that the customer wants is an absolute precondition for the market to shift towards more environmentally sustainable alternatives that really do make a difference.
"In fact, I would go so far as to say that the plug-in electrical hybrid we will launch in 2012 will be a true dream car. With the innovative solution we will offer, the car owner will be able to drive a thoroughly enjoyable car packed with Volvo's renowned high safety and genuine driving pleasure", says Stephen Odell.
Stephen Odell says that Volvo Cars' industrial cooperation with Vattenfall opens up entirely new potential for developing future green technologies in a far more efficient way. Working in partnership is something that the company regards as essential in order to generate sustainable development.
"DRIVe Towards Zero is our vision and with Vattenfall's expertise and partnership, we are making giant strides towards our targets. With our updated environmental map for the future, we are reinforcing our leading position in the environmental sphere within the premium segment," concludes Stephen Odell.