Element Financial's President Explains GE Capital Buy
The president of Toronto-based Element Financial Corp. provides the strategic thinking and explains the impact on the fleet industry of the company's acquisition of GE Capital Fleet Services in an exclusive interview with Automotive Fleet.
Brad Nullmeyer also covers the timeline and the integration of the acquisition in "Why Element Wants to Buy the Fleet Businesses of GE Capital," which appears online and in the August issue.
Element Financial has set a timeline of up to 18 months to integrate GE Capital Fleet Services. Nullmeyer, who said the company learned lessons by integrating GE Capital's Canadian fleet business, said the top objective is "not to disrupt the client experience."
The company plans to merge the disparate technology platforms, and offer fleet clients greater analytical tools, as well as savings for procurement and other services from economies of scale.