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Video: Toyota, Lexus to Roll Out Low-Cost Safety Tech

March 30, 2015

VIDEO: Toyota Safety Sense Package

Toyota and Lexus will begin offering additional lower-cost safety technologies such as a pre-collision system, lane departure alerts, and dynamic cruise control across their vehicle lineups by 2017, Toyota announced.

Toyota will begin offering the Toyota Safety Sense package, while Lexus will offer the similar Lexus Safety System+ to enhance accident prevention. The Toyota package will be offered in two variants tailored to compact (Toyota Safety Sense C) or mid-sized and premium (TSS P) cars.

Toyota and Lexus will offer the packages with the RAV4 Hybrid compact SUV and RX luxury SUV debuts in the 2016 model year. The RAV4 Hybrid is a new vehicle, while the 2016 RX is a refreshed model. Both will be revealed at the New York International Auto Show this week.

The Toyota Safety Sense C package includes a pre-collision system that uses a camera and laser radar to detect objects ahead; lane-departure alert; and automatic high beam to enhance night driving. The TSS P package adds a pedestrian pre-collision system using radar to detect pedestrians and activate automated braking if the driver fails to brake. TSS P also adds radar-based dynamic cruise control to adjust a vehicle's speed to maintain a set following distance.

The LSS+ system offers essentially the same technologies as the TSS P package.

Toyota Safety Sense C and TSS P will be available as an optional accessory starting at approximately $300 and $500 respectively. LSS+ will also be offered as an optional accessory priced from approximately $500 to $635.

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