Managing the Financial Side of Commercial Fleets

Buick Introduces Flagship Avenir Sub-Brand

November 08, 2017

Photo of the 2018 Buick LaCrosse Avenir courtesy of GM.
Photo of the 2018 Buick LaCrosse Avenir courtesy of GM.

Buick will begin offering Avenir-branded versions of its vehicles that will provide the highest level of luxury within the nameplate. The GM unit rolled out the sub-brand with the 2018 Enclave Avenir.

Buick rolled out an Avenir model of its large SUV in October, and plans to offer the 2018 LaCrosse Avenir early next year.

Features available on other LaCrosse models come standard on the Avenir, including a powerful 310-horsepower V-6, nine-speed automatic transmission, navigation and Bose Centerpoint Surround Sound premium audio, as well as a panoramic moon roof.

Inside, Avenir-exclusive details include a Chestnut interior color theme, embroidered first-row headrests and Avenir-scripted sill plates.

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