James Crocker joined Merchants Leasing with more than 15 years of experience in the automotive industry within the operations realm. His Merchants’ tenure began in 2009 in the maintenance management department where he developed an in-house team to manage clients’ maintenance needs. Following that position, Crocker managed Merchants’ Fleet Services, which included telematics, roadside assistance, and more.
Currently, he is director of fleet operations, overseeing purchasing, remarketing, and logistics. Crocker helped develop and implement a multichannel method to remarket off-lease vehicles, which has allowed Merchants to determine the best avenue to remarket vehicles based on a multitude of factors.