Automotive Fleet

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Ward, Bob

Ward began his career with GELCO in 1971, working in several areas, from operations to client relations, sales to international responsibilities, and eventually president of GELCO's Fleet Management Group.

While at GELCO, the company grew from a regional leasing company to an international company, eventually becoming a $2-billion diversified transportation company traded on the NYSE. After GE acquired GELCO in 1988, Ward returned to New York and accepted the position of president of Avis Leasing Co. He later joined U.S. Leasing in San Francisco (then-owned by Ford) and became president of its business unit, USFL.

After U.S. Leasing, Ward left to start his own business, Fleet Advisors in 1995. Since then, he has worked with hundreds of companies on fleet-related consulting projects and simultaneously established a fleet management program to assist fleets.

He was inducted into the Automotive Fleet Hall of Fame in 2014.

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