Good pay isn't the only perk that will attract and keep good employees. A study by GE Capital Fleet Services found that a company vehicle can be a strong tool for winning employee loyalty.
Using Service Vehicles as Employee Recruiting, Retention Tools
Traditionally, executive and sales vehicles have been used by corporations as an employee recruitment and retention tool. Could service vehicles be used the same way? For example, could the type of service vehicles you have in operation also be used to lure qualified employees or retain current employees? I believe they can, if marketed correctly.